May 05, 2011
Advertising Clicko de Mayo Digital Marketing
General-market’s top media buying and planning agencies are adding yet another event to their already cramped Upfront agenda in May. This time they will have to make room for a Cinco de Mayo digital feast, or rather “Clicko-de-Mayo” celebration, organized by the New York City-based Interactive Advertising Bureau (IAB) on May 5th, 2011.
The one-day event, which was to be held originally at the IAB offices in New York but grew so quickly to make organizers search for a bigger venue, seeks to lure general-market buyers and planners to the Hispanic digital opportunity, something that became more urgent after last week’s 2010 Census figures were released, showing Hispanics not only as the nation’s largest –and youngest- minority (representing over 50.4 million people in 2010) but also the fastest-growing.
“We are going to debunk many myths, and make sure general market agencies follow the Hispanic audience,” Seneca Mudd, IAB’s Director for Industry Initiatives told Portada. “This is no longer a niche issue; this is a general-market issue,” said Mudd, a former Yahoo executive about the upcoming event, whose agenda has not yet been released to the public. The IAB is the trade association for digital communications, a sector estimated at over $25 billion.
Sponsored by Telemundo, Terra, ImpreMedia and Univision, the appropriately labeled Clicko-de-Mayo event is expected to gather in one place some of the biggest names in media buying and planning, as well as CMO’s of Fortune 100 companies in the categories of consumer packaged goods, automotive, electronics, travel, tourism and retail. These agencies, explains Mudd, traditionally put their multicultural strategy and budgets in a corner, but “this doesn’t make sense any more,” says Mudd, an MBA graduate from the Harvard Business School.
“We know the AHAA agencies very well,” says Mudd, who is fluent in Spanish. “So our goal this time is to reach Madison Avenue and educate them on the U.S. Hispanic market opportunity.” Although the names and agencies attending the event are being kept confidential, Mudd assured Portada they include representatives from the nation’s leading agencies.
Though Hispanic --and digital spend overall-- still don’t match the time spent by consumers in media, Mudd sees some major trends in the digital advertising space: Geo location-based marketing, where marketers offer consumers a special product or service offer based on their location; an increase in short-messaging (text, Twitter, etc. as users move away from traditional email) and the so-called cross-screen interaction, which allows marketers to send messages to consumers across multiple screens with the same time window.
Asked about the main message he hopes to send during Clicko-de-Mayo, Mudd didn’t hesitate to state: “The Hispanic consumer has a greater appetite and a larger wallet than you might think... and it is one market you’ll ignore at your own peril.”
Mexico Travel 07:28 AM | Mexico Travel
March 30, 2011
2011 US Census Marketing Hispanics Business
By Roberto Ramos CEO Vox Collective - In my last two HuffPost entries I addressed the stellar showing of Hispanics in the 2010 Census: 50 million strong, accounting for more than half the population growth in the United States over the past decade, and making staggering gains in crucial states like Texas and California as well as traditionally non-Hispanic states like North Carolina, Ohio and Indiana. Leading this growth are Latino children and youth, a segment that is not even yet old enough to vote, but who have a remarkable impact on today's trends, pop culture and economy.
Kids under 18 have accounted for a significant portion of Hispanic growth, and a large chunk of them are 5 and under: In California and Texas alone 90% of new births can claim Latino heritage. I like to call them the "Dora Generation," after the popular Nickelodeon cartoon character Dora the Explorer.
The show was devised over a decade ago and soon took off and became one of the most popular children's icons in history, spawning a multi-million dollar empire of products (books, dolls, clothing, games, CDs, backpacks) marketed equally to Hispanic and non-Hispanic parents and children. The Dora phenomenon continues unabated today with a new generation of kids following perfectly bilingual Dora and her sidekicks Boots, Diego and others in their adventures, being inspired by their curiosity, and taking on her Latino culture as their own.
Dora's original audience is now composed of tweens, and they represent an even more crucial market for brands. Not only are they much more digitally savvy and media saturated than any generation that came before, this group is also much more likely to be multicultural. They were also raised with stories and trends that were more likely to draw from diversity: like Dora, of course. The Dora phenomenon, like this Census itself, signals an important threshold for the growing Latino influence in the mainstream.
What The Dora Generation Can Teach Business
• Kids marketing and multicultural marketing have become one, as most kids come from a multicultural background, especially Latino. Brands should tap into the unique experiences of these kids growing up in two worlds as fodder for product innovation; a new Dora might be next in line.
• Rethink your marketing strategies when speaking to moms. Ask yourself whether your brand is incorporating Latina cultural insights into your product development given that Latinas are the main growth pillar in the mommy segment.
• Dora is a smart girl and she knows there's money to be made by knowing other languages, especially in this tougher inter-connected global economy. This presents some product opportunities in the creation of bilingual educational toys for the kids, as well as language and cultural products for adults.
• Think of ways of incorporating Latin culture into the mainstream to engage both your Latino customers as well as mainstream audiences.
• For the media industry, Dora's success is a wake-up call to create more properties that are culturally rich and diverse, especially to reach U.S. born young Latinos -- many of them original Dora Generation kids -- looking to both connect with their culture and share it with their peers.
• Go green. Generation Dora has been raised to respect the environment and its inhabitants. Brands should expect to continue this engagement by coming up with cool and inspiring ways to tap into respect and curiosity for our planet. The growing Dora tweens will also challenge companies in the next generation of green marketing.
• Dora and her friends like to visit Latin America and the world. While the Census points a strong multicultural picture in the U.S., the global kids market is even stronger and growing faster. Companies should rethink how they approach international markets, and how these markets can also serve as product innovation fodder for what we promote back at home.
But perhaps most important, a focus on los amigos:
While the Census numbers fueled by the Dora Generation present a market that is growing, the Latino community and its children still face strong social obstacles including poverty and lack of access to education. As companies and brands engage Latino families, they must find ways of giving back and promote the full development of Latino kids. They represent the future of the Latino community and our nation. It is only by investing in Latino kids that the true power of Generation Dora will be felt and we can all enthusiastically say "Vámonos."
Follow Roberto Ramos on Twitter: www.twitter.com/MrRobertoRamos
Mexico Travel 07:31 AM | Mexico Travel
June 27, 2010
About Discovery en Espanol
Publicidad - About Discovery en Espanol - Discovery en Espanol is the Spanish-language voice of Discovery. It is the premiere network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama.
The network creates an indelibly enriching experience by collecting the best of what Discovery's networks have to offer in combination with its own original Spanish-language content. Created by the world's most trusted media brand, Discovery en Espanol translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit discoveryenespanol.com
Mexico Travel 12:19 AM | Mexico Travel
November 18, 2009
Mexico American Travel Journalist Convention
Guadalajara, Jalisco October 2009- Guadalajara played host to this year’s Society of American Travel Writers’ (SATW) 54th annual convention. SATW is an international nonprofit organization comprised of over 20,000 of the most distinguished journalists in the tourism sector from Canada, United States and Mexico. SATW members are held to the highest level of ethical and responsible journalism and the designation of Guadalajara as a venue for this Convention deserves recognition. Mexico was granted this honor by the organization after competing with other countries such as Ecuador, Chile and Canada.
Mexico Tourism Board officials welcomed guests and thanked the guild for their ongoing efforts to promote Mexico. Eduardo Chaillo, Director of the Mexico Tourism Board Strategic Business Unit in the U.S. and Canada, spoke about the difficult times Mexico has experienced this year and reassured that travel to Mexico is back up and running thanks to associations such as the SATW, that have aided in the country’s recovery.
He also pointed out the importance of SATW members having chosen Mexico, specifically Guadalajara, for their 54th annual meeting. “The richness of this city along with its infrastructure makes Guadalajara one of our top destinations for meetings and conventions. Mexico has evolved dramatically in the last ten years as a destination for the meetings market and this is thanks to all the combined efforts,” said Chaillo.
SATW attendees will be able to explore the wonders of Mexico after the conference, with post trips to Manzanillo, Puerto Vallarta, San Miguel de Allende and Guanajuato and Zacatecas, just to name a few.
Mexico Travel 02:31 PM | Mexico Travel
The Guanajuato Mexico Tourism Board
The Mexico Tourism Board (MTB) and the state of Guanajuato announced their plans for the BICENTENNIAL EXPO PARK (Expo Parque Bicentenario) during the 5th Annual Vive la Hispanidad, which took place in Chicago commemorating Hispanic Heritage Month.
Located in Guanajuato, the Bicentennial Expo Park encompasses more than 245 acres and will include exhibitions and photographs that will transport visitors into the past and allow them to reflect on the future of our environment. This expo is set to be open from July 10th through November 20th, 2010.
A grand opening is planned to take place on July 10, 2010, the Park’s celebrations will be over a period of four months featuring artistic, gourmet tastings and folkloric events as well as the presence of 10 countries.
In addition, a stellar event will be celebrated on September 15th, 2010, with the traditional Independence Day “Grito” (shout) and the presence of popular artists. Finally, commemorating the 100 years of the Mexican Revolution, an extraordinary celebration will mark its finale on November 20th, 2010.
Guanajuato is known for its splendid monuments and buildings that make up an architectural landscape full of culture and history. Its colonial constructions have been kept intact for hundreds of years and it is a state known for its cultural and artistic lifestyle. More information about the project can be found at http://www.bicentenarioguanajuato.gob.mx/turismo/iberoamerica
Mexico Travel 02:29 PM | Mexico Travel
September 03, 2009
Mexico Airport Traffic August 2009
Grupo Aeroportuario del Sureste, S.A.B. de C.V. (NYSE: ASR; BMV: ASUR) (ASUR), today announced that
total passenger traffic for August 2009 decreased by 12.8% when compared to August 2008.
This announcement reflects comparisons between August 1 through August 31, 2009 and 2008. Transit and general aviation passengers are excluded.
About ASUR: Grupo Aeroportuario del Sureste, S.A.B. de C.V. (ASUR) is a Mexican airport operator with concessions to operate, maintain and develop the airports of Cancun, Merida, Cozumel, Villahermosa, Oaxaca, Veracruz, Huatulco, Tapachula and Minatitlan in the southeast of Mexico. The Company is listed both on the Mexican Bolsa, where it trades under the symbol ASUR, and on the NYSE in the U.S., where it trades under the symbol ASR. One ADS represents ten (10) series B shares.
SOURCE Grupo Aeroportuario del Sureste, S.A.B. de C.V.
ASUR: Lic. Adolfo Castro, +(52) 55-5284-0408, acastro@asur.com.mx; Susan Borinelli, Breakstone Group, +1-646-330-5907, sborinelli@breakstone-group.com
Mexico Travel 09:52 PM | Mexico Travel
August 18, 2009
Pauline Frommer Guidebooks in Mexico
About Pauline Frommer - Pauline Frommer is the creator of the award winning Pauline Frommer Guidebooks, now encompassing 14 titles, including Pauline Frommer's Cancun and the Yucatan. Her books have been named "Best Guidebook of the Year" three years running by the North American Travel Journalists Association. Along with Peter Greenburg and Rick Steves, Pauline is a featured travel blogger for Bing.com. She was a contributor to the book the "Experts Guide to Babies" and has written articles that have appeared in a wide range of publications from Marie Claire to Budget Travel Magazine to Nick, Jr.
In other medium, Pauline has appeared numerous times on the Today Show, Live with Regis and Kelly, Good Morning America, The CBS and NBC Evening News, The O'Reilly Factor, CNN, MSNBC, FOX and every local news show you can name. She creates and presents a weekly segment on travel destinations for CNN.com. In addition, Pauline hosts a nationally syndicated, weekly radio show on travel with her father, travel legend Arthur Frommer.
Pauline is married to physical therapist Mahlon Stewart and the mother of two young, but very well-traveled daughters Beatrix (age 6) and Veronica (age 10).
About the Mexico Tourism Board - The Mexico Tourism Board (MTB) brings together the resources of federal and state governments, municipalities and private companies to promote Mexico’s tourism attractions and destinations internationally. Created in 1999, the MTB is Mexico’s tourism promotion agency, and its participants include members of both the private and public sectors. The MTB has offices throughout North America, Europe, Japan and Latin America. For more information on destinations and online trip bookings please go to www.visitmexico.com
Mexico Travel 08:57 PM | Mexico Travel
August 10, 2009
Mexico's Travel & Tourism 2009
Mexico's Travel & Tourism started 2009 on a positive note ... Despite the intensification of the global recession and continued drug-related violence in Mexico, international tourist arrivals continued to expand (+5.9%) in the first four months of 2009. However, the gains were concentrated in January and February, while April saw just a 0.2% year-on-year rise and the growth is estimated to have come mainly from lower-spending visitors staying near the US border.
Moreover, according to new research conducted by Oxford Economics on behalf of WTTC, the peso's sharp decline meant that US dollar spending in the January-April 2009 period was 7.6% below the level of the previous year.
... the remainder of the year will be tough
"Given recent negative developments, it's hardly surprising that the situation is forecast to be tough for the remainder of this year," said Jean-Claude Baumgarten, WTTC's President & CEO on releasing the results of the research. "Indeed, we expect Mexico's Travel & Tourism Economy GDP to contract by 9% this year - more than the 6.5% decline forecast for Mexican GDP as a whole," he added.
"Even allowing for the positive start to this year, arrivals are now expected to decline by a third in 2009, with a similar decline in spending, thereby reducing direct employment by 160,000 jobs to fewer than 1.6 million," Baumgarten noted.
Smaller, but nonetheless significant, drops are expected in residents' tourism spending and in investment in tourism facilities, according to the WTTC/Oxford Economics research.
"However, the government is responding really pro-actively to such developments," Baumgarten said, "planning to invest US$90 million in the industry over the coming months, with an extensive marketing campaign being launched in key source markets. In addition, a number of other measures have been introduced to stimulate demand, such as complementary insurance for hotel bookings by foreigners."
As a result of all these efforts, WTTC/Oxford Economics believe that a sharp rebound in activity is likely over the next two years, with Travel & Tourism Economy GDP projected to expand by over 6% in 2010 and 2011.
"More importantly, we are also optimistic for the longer term," Baumgarten said. "We still expect the growth in Mexican Travel & Tourism Economy GDP over the next ten years to average close to 5% per annum, which would mean that direct employment in Mexico's Travel & Tourism should be in the region of 2 million by 2019."
Mexico Travel 02:47 PM | Mexico Travel
January 16, 2009
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Mexico Travel 07:55 PM | Mexico Travel
December 02, 2008
Pepsi Co Mexico Investments
PepsiCo Inc. views Mexico as one of its key growth markets and expects to invest up to $3 billion in the country over the next several years.
The Purchase-based beverage and snack food giant said that two-thirds of that investment will fund research and development, manufacturing, distribution, marketing and advertising for the company’s Mexican food businesses during the next five years.
The rest of the investment will support marketing and advertising for Pepsi beverages. “For the last 100 years, Mexico has been a key market for PepsiCo, and today’s news is the latest proof that we will continue to invest for growth here,” PepsiCo Americas Foods CEO John C. Compton said in a written statement.
PepsiCo already has a sizeable presence in Mexico with 60 production centers, 22 manufacturing plants, 667 distribution centers and more than 19,000 sales routes. The company’s annual potato use of 230,000 tons represents 22 percent of the potato production in Mexico. With more than 40,000 employees in Mexico, PepsiCo is among the largest employers in the country. Mexico Travel Industry
Mexico Travel 12:56 AM | Mexico Travel
2009 US Hispanic Media Information
About Hispanic Media 2009 - Laura Martinez "This year saw the end of years of double-digit growth in advertising revenue for Spanish language television, with a mere 0.3% growth in the first eight months to $2.11 billion, according to TNS Media Intelligence data. And the outlook for 2009 isn’t much brighter."
Mexico Travel 12:54 AM | Mexico Travel
July 28, 2007
Mexico Chinese Trading Partners
Mexico is China's second-largest trading partner in Latin America after Brazil, and tourism plays an active role in strengthening cultural and trade relationships. Continuing on the smooth development of Mexico-China relations, the Mexico Tourism Board considers China as a friendly and cooperative partner, and expects to make joint efforts with China to promote the development of both countries mutual relations in an all-around way.
Mexico Travel 01:37 AM | Mexico Travel
May 06, 2007
The Cinco de Mayo Business Opportunity
Spanish Internet Marketing - The holiday of Cinco De Mayo, The Fifth Of May, commemorates the victory of the Mexicans over the French army at The Battle Of Puebla in 1862. It is primarily a regional holiday celebrated in the Mexican state capital city of Puebla and throughout the state of Puebla, but is also celebrated in other parts of the country and in U.S.cities with a significant Mexican population. It is not, as many people think, Mexico's Independence Day, which is actually September 16.
Setting The Stage
The battle at Puebla in 1862 happened at a violent and chaotic time in Mexico's history. Mexico had finally gained independence from Spain in 1821, and a number of internal political takeovers and wars, including the Mexican-American War (1846-1848) and the Mexican Civil War of 1858, had mostly wiped out the national economy.
During this period Mexico had accumulated heavy debts to several nations, including Spain, England and France, who were demanding payment. Similar debt to the U.S. was previously cleared after the Mexican-American War. France was eager to add to its empire at that time, and used the debt issue to move forward with goals of establishing its own leadership in Mexico. Realizing France's intent, Spain and England withdrew their support. When Mexico finally stopped making any loan payments, France took action on it's own to install Napoleon's relative, Archduke Maximilian of Austria, as ruler of Mexico.
Mexico Confronts The Invasion
France invaded at the gulf coast of Mexico along the state of Veracruz and began to march toward Mexico City. Although American President Abraham Lincoln was sympathetic to Mexico's cause, and for which he is honored in Mexico, the U.S. was involved in its own Civil War at the time and was unable to provide any direct assistance.
Marching on toward Mexico City, the French army encountered strong resistance at the Mexican forts of Loreto and Guadalupe. Lead by Mexican General Ignacio Zaragoza Seguin, a small, poorly armed militia estimated at 4,500 men were able to stop and defeat a well outfitted French army of 6,500 soldiers, which stopped the invasion of the country. The victory was a glorious moment for Mexican patriots and is the cause for the historical date's celebration.
Unfortunately, the victory was short lived. Upon hearing the bad news, Napoleon had found an excuse to send more troops overseas to try and invade Mexico again, even against the wishes of the French populace. 30,000 more troops and a full year later, the French were eventually able to depose the Mexican army, take over Mexico City and install Maximilian as the ruler of Mexico.
Maximilian's rule of Mexico was also short lived, from 1864 to 1867. With the American Civil War now over, the U.S. began to provide more political and military assistance to Mexico to expel the French, after which Maximilian was executed by the Mexicans - his bullet riddled vest is on display in the museum at Chapultepec Castle in Mexico City. So despite the eventual French invasion of Mexico City, Cinco de Mayo honors the bravery and victory of General Zaragoza's small, outnumbered militia at the Battle of Puebla in 1862.
Today's Celebration
For the most part, the holiday of Cinco de Mayo is more of a regional holiday in Mexico, celebrated most vigorously in the state of Puebla. Though there is recognition of the holiday throughout the country with different levels of enthusiasm, it's nothing like that found in Puebla.
Celebrating Cinco de Mayo has become increasingly popular along the U.S.-Mexico border and in parts of the U.S. that have a high population of people with a Mexican heritage. In these areas the holiday is a celebration of Mexican culture, of food, music, beverage and customs unique to Mexico.
Commercial interests in the United States and Mexico have also been successful in promoting the holiday, with products and services focused on Mexican food, beverage and festive items. Increasingly more cities in the U.S. and Mexico catering to a festive consumer are also more than happy to provide a venue to celebrate, so that Cinco de Mayo is becoming adopted into the holiday calendar of more and more people every year.
Mexico Travel 12:02 AM | Mexico Travel
January 20, 2007
Advertising and Mobile Marketing
Marketers predict that the global market for mobile marketing and advertising will grow from about $1.5 billion in 2006 to $13.9 billion in 2011. The Future Of Mobile Marketing Gadgets The New "Generation Next"
Mexico Travel 05:31 PM | Mexico Travel
September 14, 2006
La Academia Reality Talent Show
LOS ANGELES BUSINESS - Air2Web, the leading provider of mobile messaging and marketing applications, today announced its partnership with Azteca America, the newest and fastest-growing Hispanic television network in the United States. Per the agreement, Air2Web is currently powering the network's U.S. based text-to-vote program for La Academia, a reality talent show where the public decides the fate of each aspiring entertainer.
Since July 6, both Mexican and U.S. viewers have been able to vote for their favorite contestants each week, while the student with the lowest number of votes exits the show. The show will run through November, with the winner being awarded cash prizes, a new car and a recording contract with a major recording label.
Mexico Travel 07:23 PM | Mexico Travel
August 31, 2006
About Latin Box Advertising Agency
HISPANIC PR - Latin Box, the innovative and creative advertising agency specializing in the Hispanic market, and with offices in Atlanta, was awarded the Outstanding Hispanic Ad for Newspaper in the categories of Media and Politics award and the Outstanding Hispanic Multiplatform Print and Online Campaign award at the National Association of Hispanic Publications’ (NAHP) Creative Ad Awards held on August 25, 2006 in Chicago.
Mexico Travel 11:05 AM | Mexico Travel
January 28, 2006
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Mexico Travel 05:26 PM | Mexico Travel
January 22, 2006
Travel Cancun Mexico Ecotourism
Cancun Mexico is one of the most popular and important tourist destinations in all of Mexico and the world. Its superb Caribbean location makes it the perfect place for everything from ecotourism, snorkeling, horseback riding and fishing, to golf, scuba diving, surfing and sailing. Extreme sports are a also a major part of the excitement found in Cancun – the city boasts one of the highest bungee jumps in Mexico - the Regio bungee - with a height of 70 meters.
Cancun is comprised of three distinct but integrated areas: the city of Cancun, a boomtown of 500,000 people, popular for shopping, dining and less expenses accommodations; the ecological reserve with lovely mangroves and lagoons; and the resort zone, an island. The island-shaped city has an unmatched infrastructure with some of the best hotel chains in the world lined up on its strip, offering luxury and comfort in a perfect Caribbean setting. Its contemporary lodging facilities welcomes several business conventions throughout the year; and its cosmopolitan offering includes plazas and large shopping malls with handicrafts from all over the country, leather articles, tobacco and imported goods.
When it comes to archaeological sites and historical flashbacks of the Mayan culture, Cancun has it all. Major attractions include fascinating Mayan ruins both in Quintana Roo State, as well as the neighboring state of Yucatan – home to the Mayan pyramids of Chichen-Itza. The Cancun Museum displays pieces from several Mayan archaeological sites. El Rey and El Meco also showcase dramatic ruins of the Mayan culture, as well as San Gervasio, on Cozumel Island, a short trip away from Cancun.
Within driving distance of the city, travelers can find several natural reserves such as the Riviera Maya eco-archaeological sites of Xcaret and Xel-ha, which offer breathtaking cenotes (sinkholes), clear-water lagoons, river rapids and forest walks.
Cuisine is another major component of Cancún’s unique offering. The wide varieties of exotic dishes of Mayan origin are distinguished by their use of condiments found in the region. A selection of fish, along with chirmole, papatz tzul, relleno negro and cochinita pibil are only some of the dishes you can savor at the many restaurants in the state of Quintana Roo.
When the Caribbean sun goes down, the intense Cancun nightlife begins and continues well into dawn. Its nightclubs and discotheques offer all kinds of music, as well as some of the finest Mexican and imported drinks. Those looking for a celebration on the water can head to party cruises that offer dinner, drinks and music while you sail along the bay and Laguna Nichupte.
The excitement never ends in Cancun. The list of sights to see and activities to engage in are undoubtedly endless in this Mexican paradise, and its gorgeous, white sand beaches on the Caribbean Sea are ideal for a sun-kissed vacation.
Mexico Travel 09:53 PM | Mexico Travel
Travel Cozumel Mexico
Cozumel Mexico is the largest inhabited island in Mexico, known as the plunging paradise for divers from all over the world. The island is located east of the Yucatan Peninsula on top of the age-old structures of the Mayan coral reef – the second largest in the world. The island’s lagoon is connected to the sea by narrow canals with underwater caves, bursting with multicolored tropical fish and unique inland reefs. The beaches in Cozumel are surrounded by dense tropical vegetation and unusual endemic species, and while these are also characteristic of the island, its greatest wealth is undoubtedly underwater.
Water sports dominate the scene in Cozumel. About 80,000 of the island's annual visitors come to Cozumel for one thing: the area's incomparable scuba diving. With more than 20 miles of reefs, water visibility to 200 feet, and more than 200 species of tropic fish, it's easy to see why it was a favorite spot for French oceanographer Jacques Cousteau. The area's exceptional diving over-shadows Cozumel's excellent fishing. billfish, including marlin and sailfish, are caught within a quarter-mile off shore.
The Island of Cozumel measures 30 miles from north to south and 10 miles from east to west. It is bordered on both sides by stunning white-sand beaches and crystal-clear waters. Travelers looking for ultimate relaxation in a more private setting can head to the quaint beaches of La Pasión, located just north of the island of Cozumel, where the only sounds heard are the crash of soothing waves and exotic birds chirping. San Miguel de Cozumel, the capital of the island, is also worth visiting for some quiet time in a colorful setting. The peaceful old village has all the charm of the Mexican Caribbean with top-quality cuisine that is legendary throughout the region.
Cozumel has a rich, prehispanic past, reflected in its nearly 25 archaeological zones. While the majority is still in exploration stages, San Gervasio and San Cedral are worth a visit. Shopping for souvenirs is another frequented activity in Cozumel, particularly in places like Bazar del Angel, Casablanca and La Campana, all located along the Avenida Melgar. The handicrafts market is located a few blocks from the main square, while other more expensive shops exhibiting art work, like Los Cinco Soles, Playa del Angel and Talavera, are spread throughout the island.
Cozumel is an ideal Caribbean destination for all types of travelers. Those looking for some quiet time can lay on one of the island’s private beaches, and travelers interested in spa treatments and ultimate pampering can visit one of Cozumel´s five-star accommodations, while those wanting to explore underwater miracles can dive into the second largest coral reef in the world.
Mexico Travel 09:51 PM | Mexico Travel
Travel Mazatlan Mexico
Mazatlan is one of Mexico’s oldest tourist resorts and home to one of the world’s three major carnivals, comparable only to those in New Orleans and Rio de Janeiro. The city also hosts a number of major international sporting events, including marathons and triathlons.
Mazatlan’s beaches are perfect for water sports. A variety of facilities offer jet skiing, windsurfing, parachuting, sailing, sport fishing and almost any other kind of beach activity imaginable. The best beaches in Mazatlan are those located between Zona Dorada and the three islands which can be visited. Sabalo Beach is ideal for all types of aquatic sports, while Cerritos Beach, next to Sabalo Beach, is perfect for sunbathing. Camping near the beach is another popular activity. Travelers can head to La Posta Trailer Park located on Rafael Buelna Avenue for a quiet night near the ocean.
The Plazuela Machado (Machado Square) is the heart of Mazatlan. On the north side of the plaza is a strip of delightful restaurants, many serving up the seafood the city is famous for. One of the most famous is Pedro & Lola's, named after two famous musicians from Mazatlan, Pedro Infante Cruz and Lola Beltran. On the south side of the plaza is the newly-restored Angela Peralta Theater, a beautiful, neoclassic-style building erected in the 19th century and named after the beloved 19th-century opera diva who died after her only performance in Mazatlan, struck down by yellow fever. Today, the impressive building hosts Sinaloa State´s cultural festivals.
Mazatlan also offers several places for shopping, including Galeria Nidart, which carries both modern art and handicrafts; the Mazatlan Arts and Handicrafts Center; and Sea Shell City, a place that specializes in the exhibition and sale of seashells and other materials from the sea.
Day trips to the colonial mining towns of Concordia and Copala offer a glimpse back in time to the era when gold and silver were found in the foothills of the Sierra Madre mountain range. Nature-lovers also take pleasure in climbing the hills of El Faro and El Cerro de la Neveria.
Mexico Travel 09:49 PM | Mexico Travel
Travel Huatulco Mexico
Huatulco is known for its nine bays of cerulean waters, powdery white sand and unique, private landscapes spanning 21 miles. The surrounding vegetation ranges from lush forests sheltering herons, pelicans and falcons to mangrove swamps quartering skunks, raccoons and armadillos. The city’s breathtaking vegetation coupled with the unspoiled beaches of Chachacual, Cacaluta, El Organo and Conejos make it one of the most beautiful destinations in Mexico.
Huatulco offers activities for travelers of all ages and interests. Families can head to Club Mediterrannée for a special getaway, while golf enthusiasts and singles can try the majestic Golf Club and high-energy discotheques in Tangolunda Bay. The Tangolunda Golf Club is one of the best golf courses in Huatulco, featuring 18 holes, par 72, and a course measuring 6,851 yards.
Some of the best ways to explore Huatulco is via sea excursions, horseback riding and dune buggy. Several water sports such as coral reef diving, water skiing and sailing in San Agustín Bay and Isla Blanca are also available, along with exciting trips to coffee plantations in the mountains. Bicycles for rent in Santa Cruz and La Crucecita are ideal for experienced cyclists interested in long-distance rides and gorgeous sightseeing. More adventurous travelers can head to Huatulco´s whitewater rapids in Río Copalito for a thrilling ride.
Like all of Mexico’s major resorts, Huatulco Bay offers several places to have a drink or go dancing, including the Magic Circus and Polson discotheques. La Crucecita features a number of French restaurants at affordable prices; Tangolunda and the Casa Real, at the Sheraton Hotel, offers Oaxacan and European specialties; and the Cavendish restaurant bar in the Punta Tangolunda Mall is known for its Caribbean delights.
Shopping is another popular diversion in the city, with several places carrying craftwork from different parts of Oaxaca. The most popular place to find local artwork is the handicrafts market in the Plaza de Bahía de Santa Cruz, while shops in La Crucecita and Tangolunda, including Platería Malti, La Placita and El Arte Mexicano, carry fine art and trendy clothes.
Huatulco is a vacation paradise surrounded by wonderfully lush vegetation and dreamy Pacific beaches. The city is an ideal place for enjoying nature’s adventurous marvels and man’s ingenious creativity.
Mexico Travel 09:48 PM | Mexico Travel
Travel Acapulco Mexico
The vibrant Mexican Pacific port city of Acapulco is home to one of the most spectacular bays in the world, making it a favorite stop over the decades for celebrities of the likes of Elizabeth Taylor, Placido Domingo and Julio Iglesias. But Aca, as the locals call it, offers much more than just stretches of beach: Mexicans and foreigners agree that it is the perfect place for people of all tastes and budgets to swim, shop, dine, party or just soak up the sun.
A drive along the Costera Miguel Aleman Avenue offers a spectacular view of the bay and its grandest attractions. These include San Diego Fort, originally built to protect Acapulco from pirates; Cici, a water theme park for children; Papagayo Park, which offers a roller rink, Aviary, a racetrack for kids and model of a Spanish Galleon; and the Cultural Center (Casa de la Cultura), with an art gallery, handicraft exhibit and small archaeological museum.
Although Acapulco attracts throngs of tourists year-round, many of its beaches remain relatively secluded. These include Pie de la Cuesta and the Coyuca lagoon, whose hidden coves and tiny islands teeming with wildlife can be toured by small motorboat (lancha). Another beautiful, less-crowded beach is the pristine Puerto Marques, sheltered within a small bay east of Playa Icacos; it boasts the most tranquil waters in the area, breathtaking sunsets and charming little restaurants.
After basking in the sun, a good place to visit is the bustling central square (zocalo), whose crafts market (mercado de artesanias) and town market (mercado municipal) open daily, offering everything from fresh vegetables and fruits to love potions.
And no trip to Acapulco is complete without seeing the world-famous divers at La Quebrada. Trained divers plunge 130 feet into a narrow cove of just 11 feet of water, which is safe only when a wave has come in. You can see the dives while sipping a drink at the Plaza Las Glorias Hotel or enjoying a prix-fix dinner at El Mirador Hotel. Dives are scheduled at 12:30 p.m., and nightly at 7:30, 8:30, 9:30 and 10:30 p.m. At night, the last divers (at the 10:30 p.m. show) carry torches.
When dinnertime approaches, the rich and famous both within and outside Mexico head to Madeiras Restaurant, an Acapulco institution. Another popular restaurant is Tabachin, located in the exclusive The Fairmont Pierre Marques Hotel, which offers exquisite French-Asian cuisine in a contemporary setting.
When night falls, revelers head to Baby O, Palladium and Enigma (electronic music and house); Yucca, Salon Q and Ninas (salsa and tropical music); and Zucca (60s, 70s, 80s and 90s music). And for those preferring a sunset cruise along the bay to a disco, Bonanza’s offers afternoon and evening cruises leaving from the downtown area near the zocalo; many hotels and shops sell the tickets. The cruises leave at 4:00 p.m., returning at 8:00 p.m.; and at 10:00 p.m., returning at 1:00 a.m.
Although Acapulco is known for its nightlife, it is also increasingly being recognized for its world-class golf and spa offerings. The Tianguis Golf & Spa trade show took place October 19 to 22 2003 at the prestigious Fairmont Acapulco Princess Hotel to promote Mexico as the world's greatest golf and spa destination. The Acapulco Convention Center, one of Mexico’s most important venues for meetings and conventions, is home to Mexico’s famous annual tourism trade show, the Tourism Tianguis.
Last but not least, Acapulco offers a tremendous array of lodging options, from inns (posadas) to luxury hotels. The exclusive Las Brisas resort offers 263 guest houses with private or semi-private pools as well as breathtaking views of Acapulco Bay and/or the Pacific Ocean. The historic Villa Vera, meanwhile, is an oasis of exotically-designed white houses, suites and villas decorated in contemporary Mexican-Mediterranean style.
A two-hour drive northeast of Acapulco leads visitors to the beautiful colonial mining town of Taxco, which offers the best selection of silver at excellent prices.
Mexico Travel 09:46 PM | Mexico Travel
Travel Manzanillo Mexico
Manzanillo Mexico is a charming city full of festive streets, friendly people, beautiful landscapes and outstanding tourist facilities. The city’s unique history combined with its modern-day offering makes Manzanillo a one-of-a-kind destination for a variety of recreational activities.
The city’s exciting history, full of old tales, pirate legends and treasure hunts, is an integral part of its enchantment. Several historical figures once used Manzanillo as an unofficial port on the Pacific, including Hernan Cortez, the Nao de China and pirates from Portugal, England, France and Spain. In 1908, following the inauguration of the railroad connection between Manzanillo, Guadalajara and Porfirio Díaz, the city finally became an official port of entry. Today, recent modernizations have made it one of the most important ports and trading centers on Mexico’s west coast.
Recreationally, sport fishing is Manzanillo’s main attraction, particularly for sailfish enthusiasts. Since 1954, Manzanillo has hosted the International Dorsey Tournament, a highly-respected competition among the sport fishing community, held every February and November.
Beach lounging is another popular activity. Manzanillo´s peaceful bays and sophisticated infrastructure have made it one of the Mexico’s main tourist destinations on the west coast. Beaches such as Ventanas, Las Coloradas, El Viejo, San Pedrito, Playa Azul, Las Hadas and La Escondida are some of the most serene destinations on the Pacific coast to commune with nature.
Travelers interested in adventure tourism can enjoy a variety of options in Manzanillo. From kayaking in bay waters and driving through tropical forests, to discovering the hidden secrets of prehistoric caves, the city offers it all. A guided safari into the heart of the Tlacota Tropical Rainsforest is another great option, allowing travelers to get up close and personal with the area’s natural beauty. Snorkeling is also available at Rancho El Naranjo, one of the most beautiful natural reserves in the state of Colima.
The city’s most popular restaurants located downtown and in the port zone, offer tasty fish and seafood dishes such as camarones a la diabla, shrimp cocktail, crayfish cooked in garlic or chiles and grilled river crab. For local shopping, the coastal village of Santiago, between Manzanillo and Miramar, offers handicrafts made from shells found in the area.
Mexico Travel 09:44 PM | Mexico Travel
Travel Monterrey Mexico
Monterrey is a modern city with a sophisticated urban layout and numerous recreational attractions. As the capital of the state of Nuevo Leon, the city offers rich cultural, historical and entertainment options, all set in an exciting metropolis bordered by the beautiful distinctive landmark of the Cerro de la Silla mountain range.
Monterrey is a city noted for its historical progress, particularly from the end of the 19th century onwards, when it spearheaded the country’s industrial development. The city´s tradition is expressed in its unusual contrasts of colonial architecture with contemporary buildings. Places like the Macroplaza and its surroundings are some of the most visited parts of the city, showcasing stunning civil and religious buildings such as the Cathedral, the Chapel of Sweet Names, the Casino, the City Theater, the Central Library, the State Congress, the City Hall and various interesting museums.
The area surrounding Monterrey provides several opportunities for ecotourism and adventure tourism. Grottoes, cascades, dams, canyons, mountains and fascinating villages are just some of the attractions available in the city´s outskirts. For a prehistoric ride and a thrilling rock climb, the cave paintings on the rock walls of the Cañón Huasteco, less than 6 miles south of Monterrey, the Sierra de las Mitras and the 2,290 foot-high walls of Cañon Portrero Chico are ideal for expert climbers.
The mountainous area between Monterrey and Saltillo consists of parallel mountain crests separated by long deep valleys and steep ravines. This spectacular scenery is another popular place for hiking, mountain biking and camping in the woods.
Monterrey’s industrial nature, together with the fact that it is a border state, has made it a wonderful shopping and business center. Its modern malls and luxurious hotels equipped with conference halls serve as one of the largest business and convention centers in Latin America.
Cooking is also an important part of the local culture, based primarily on meat dishes. Classic examples include delicious roast or braised kid (goat), charcoal-grilled ribs, shredded dried beef mixed with scrambled egg and traditional sauces such as pico de gallo, la bandera and la fresadilla. A vibrant nightlife is also characteristic of Monterrey. Some of the most popular places for dancing, listening to music and enjoying a drink include Club Vongole, Charao’s, El Skandal, Kumbala and Far West Rodeo.
Monterrey is a perfect blend of 400 years of history combined with contemporary structures and modern living. It is a vivid example of one of Mexico’s greatest industrial and historic cities.
Mexico Travel 09:42 PM | Mexico Travel
Mexico Tourism Board Canada Office
The Mexico Tourism Board’s Toronto office and itravel2000 are joining Alliance Atlantis in the nationwide promotion of the feature film “The Matador” by offering a grand prize trip to a Mexican beach destination from Canada for two lucky winners.
The Matador, a comedy starring Pierce Brosnan, Greg Kinnear and Hope Davis, was filmed entirely in Mexico with Mexican crews. There will be premiere screenings in 17 markets across Canada including Toronto on Jan. 18 and Ottawa, Winnipeg, Victoria, Vancouver, Edmonton and Calgary on Jan. 19. The movie opens nationwide on Jan. 20.
A darling with location scouts thanks to its varied geography, distinct architecture and a favorable cost-benefit ratio, Mexico has served as the backdrop to many memorable films. From the John Wayne westerns filmed in Durango State’s deserts, to Puerto Vallarta’s Night of the Iguana with Richard Burton and Ava Gardner, Mexico has a long history of hosting movies. Other movies filmed in Mexico include the Legend of Zorro, Zorro 2, Jarhead, Troy, Kill Bill, Collateral Damage, Master and Commander, Frida and Titanic.
For more information call (416) 925-0704.
Mexico Travel 09:22 PM | Mexico Travel
December 22, 2005
What is entrepreneurship
About Entrepreneurship - They are the risk takers who turn their visions and dreams into reality. They create new companies, new products, new product categories, and new industries. Some entrepreneurs work for themselves, others (intrapreneurs) do entrepreneurial work in companies owned by others.
Mexico Travel 09:48 PM | Mexico Travel
Entrepreneurs
Entrepreneurs are frequently motivated by the desire:1. to create something important or lasting
2. to solve consumer problems or the problems of society
3. to be their own boss
4. to accumulate wealth and/or power
5. to make a name for themselves
Mexico Travel 09:47 PM | Mexico Travel
Internet Advertising Web Marketing
1-888-MERCADEO - Internet Advertising - Media Channels. TV, PRINT and RADIO.
Ahora!, put those three aside and welcome the WEB. The truth is that if you are reading this brief article, you would agree how the web has transformed itself into a source for information. In fact,.....
in the past year, the growth in the depth of the Internet (approx. 10 billion pages) has made “do-it-yourself” Web Masters a full-time job at best, and an impossible task for the amateur to be effective against the pros.
For this task, you don't need a web master, but an SEO person. "search engine optimization" also known as SEM "search engine marketing" There are some hidden secrets onto how you can effectively build your web traffic while maintaining a market / product niche. Searches or PPC (paying per click) are getting a little to expensive. Call me.
Mexico Travel 08:41 AM | Mexico Travel
December 16, 2005
Planes de Mercadeo
Mercadeo Plan de Mercadeo Comercializacion Distribucion Ventas Mercadotecnia
Mexico Travel 08:19 PM | Mexico Travel
December 11, 2005
Ley de Franquicias en Mexico
El Presidente de la Asociación Mexicana de Franquicias (AMF), Roberto Ramos Weckmann, aseguró que con la aprobación de la Ley de Propiedad Industrial en materia de Franquicias se permitirá dar mayor certidumbre a la inversión nacional y extranjera en este ramo de la economía.
Asimismo, pidió al Presidente de la República, Vicente Fox Quesada, autorice la publicación, lo más pronto posible, de la Ley de Franquicias en el Diario Oficial de la Federación, para beneficio del sector de las franquicias que participa con poco más del 5 % del Producto Interno Bruto (PIB).
El sector de las franquicias en México, ocupa el lugar 8 a nivel mundial, según el World Franchise Council (WFC) , es uno de los de mayor empuje del país, y ahora con la aprobación de la Ley de propiedad Industrial en materia de Franquicias se dará mayor seguridad, seriedad y profesionalismo al sector, para lo cual está diseñada esta ley y fue consensada.
Ramos Weckmann afirmó que además le dará mayor fortaleza e importancia a este sector y podrá recibir más inversión extranjera, ya que hay empresarios de otros países que han puesto sus ojos en México, como es el caso de inversionistas de China, Italia, Brasil, Espa;a, Estados Unidos y de Asia.
La Ley tiene como propósito: “Proteger la propiedad industrial mediante la regulación y otorgamiento de patentes de invención; registros de modelos de utilidad, dise;os industriales, marcas, y avisos comerciales; publicación de nombres comerciales; declaración de protección de denominaciones de origen, y regulación de secretos industriales.
Establecer condiciones de seguridad jurídica entre las partes en la operación de franquicias, así como garantizar un trato de igualdad para todos los franquiciatarios del mismo franquiciante”.
En México operan 830 marcas en el mercado nacional, en 72 giros de negocio: Servicios, 24%; Restaurantes, 23%; Ventas al Menudeo, 21%; Educación, 14%; Entretenimiento, 5%, Otros, 13%.
Durante el 2005, el sector de las franquicias cerrara de la siguiente manera: crecimiento promedio anual de 17%, con 80 mil millones de pesos en ventas (unos ocho mil millones de dólares) , con 80 mil empleos regulares más.
Se pretende alcanzar las 550 mil fuentes de empleo en franquicias, con casi 50 mil puntos de venta en todo el país, lo que representa una participación del sector a la economía del país en poco más del 5% del Producto Interno Bruto.
El crecimiento del sector de las franquicias no es “ ficticio” , por el contrario es uno de los segmentos de la economía que ha tenido resultados importantes y se ha consolidado a través de los a;os, porque son negocios probados.
De cada peso que se gasta en nuestro país, 15 centavos se van a cada una de las 830 franquicias que operan en el mercado nacional.
El porcentaje de las franquicias mexicanas paso de 66% al 68% durante el 2005 y el restante 32%, son de origen extranjero. 95% de las franquicias siguen operando al quinto año de vida, mientras que el 60% de los negocios independientes no completan el segundo año de operación.
La Ciudad de México sigue siendo la que concentra el mayor número de franquicias, con el 44%; el Noreste con la Ciudad de Monterrey, el 21%; el Occidente y Guadalajara, 18%, y el resto del país, en donde destacan ya Hermosillo, Sonora; Mérida, Yucatán; Veracruz, Veracruz, y Puebla, Puebla, con 17%.
Mexico Travel 01:47 PM | Mexico Travel
November 10, 2005
Business to Business Promotions
Promotions include every form of advertising, brochures, packaging, salespeople and sales methodology. How will you promote, advertise and sell this service at your location? What is your order taking (sales) process from your first contact with a prospect through to the completed sale?
Mexico Travel 09:44 PM | Mexico Travel