Mexico Business

De Shopping En Texas Web Banner Placement – A web banner will be posted on www.elnorte.com : (El Norte Newspaper’s website) for the same 3-month duration promoting the program and offering visitors a link to the De Shopping En Texas main website.

The “De Shopping En Texas” program will be promoted through a strategic print campaign that includes El Norte Newspaper’s “Texas y Turismo” supplement.

Texas y Turismo - a supplement of El Norte Newspaper (one of the largest newspapers in Mexico) is published weekly on Fridays with a circulation of 60,000 to key El Norte subscribers and a readership of a quarter of a million. This “must-see” publication features information on shopping, dining and hospitality in Texas.

The print campaign officially launched the program on October 23 rd with a front page cover and centerfold spread designed to promote the program and serve as a reminder about the delivery of the forthcoming bargain bags. Several full page ads will follow and be published prior to bargain bag delivery in order to promote the “De Shopping En Texas” program.

Fifty-three percent of El Norte’s subscribers said they always consult El Norte Newspaper as a guide before doing their shopping in the U.S. (El Norte Survey 2006)

De Shopping En Texas’ partners include: Dillard’s, Coach, Forever 21, Best Western San Isidro Inn, HKG Duty Free, Montana Mike’s, Sirloin Stockade, TAMIU and more.

PMDG Marketing Communications, a Barrera/Barrientos Agency is a full service international niche advertising agency headquartered in Laredo, Texas. This multi-cultural agency houses a fusion of talents that represent over 20 years of inventive thinking and Latino-based marketing pioneering along the U.S./Mexico border and throughout the Republic of Mexico.

PMDG Marketing Communications specializes in developing fresh, culturally relevant concepts for Latinos in the U.S. and in Mexico. We represent proven experience and a results-driven approach, exceptionally delivering results to marketers that are trying to reach this key international consumer.

Like the uniqueness of reaching the Hispanic consumer living in the U.S., PMDG’s expertise also lies in developing concepts for the lucrative Mexican National market throughout the entire Republic of Mexico. Our international insight and capabilities have allowed us the opportunity to generate positive results for clients targeting this key Latino consumer.

PMDG has established itself as a premier international firm delivering compelling messages to diverse groups of Latinos. The agency has built strong relationships and continues to partner with key media entities throughout Mexico in order to meet the growing demands of their clients.

The agency has strategically positioned itself with significant alliances in large metropolitan cities like Monterrey, Nuevo Leon (in Northern Mexico) Mexico City, D.F. and Guadalajara, Jalisco as well as key cities located along the U.S./Mexico border.

Our team’s passion for its people and our unique geographic location on the nation’s # 1 in-land port make us the ideal agency in reaching this lucrative and dynamic market segment. Our market intelligence is unsurpassed; we understand the dynamics of the Latino consumer and we realize the importance of creating an emotional connection with them. We offer the skilled international expertise and the creative knowledge to generate an effective and significant return on investment.

We are on the border and realize we are a border with no boundaries only opportunities. What’s good for one Latino may not be good for another. We are fully aware of the cultural sensitivities of the group you want to reach. We understand that it’s not a border – it’s a culture.

Mexico U.S. Border Crossings - PMDG Marketing Communications, Inc. | 6909 Springfield, Suite 107 Laredo, Texas 78041 | Tel. (956) 753-5900 | info@deshoppingentexas.com