About the Hard Rock Hotels in Vallarta, Cancun and Riviera Maya, Mexico. Having recently teamed on Hard Rock Hotel & Casino Punta Cana (the first-ever all-inclusive Hard Rock Hotel which opened early 2011), Hard Rock International and Palace Resorts will transform existing Palace Resorts hotels in Cancun, Puerto Vallarta and Riviera Maya (Cancun Palace, Vallarta Palace, Aventura Spa Palace and Aventura Cove Palace) into Mexico's first all-inclusive Hard Rock Hotel properties.

These "ultimate all-inclusive" properties will bring the acclaimed Hard Rock experience to these popular Mexican tourist destinations. The re-branding transformation process is currently underway, with the first rebranded Hard Rock Hotel Cancun scheduled to launch in Winter 2012, Hard Rock Hotel Vallarta in Spring 2012, followed by a Fall 2012 first-phase debut of Hard Rock Hotel Riviera Maya. Each Hard Rock Mexico location is a beachfront property that, upon its re-flagging, will feature unmatched, all-inclusive luxury accommodations including in-room double Jacuzzis, fine dining, top-shelf drinks, 24-hour room service, live entertainment and more.

All three will offer Hard Rock's signature Rock Star Suites and will showcase an extensive collection of authentic memorabilia from international and local music artists, while incorporating diverse music genres throughout. Additionally, in keeping with the Hard Rock tradition, each property will host an ongoing schedule of live concerts, celebrity-driven soirees and other exciting on-site events. www.hardrockhotels.com